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Circle K

Design System for a Circle K

Circle K

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Product Design
Visual Systems Audit & Research

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Role: Design Lead

Circle K, one of the world’s largest convenience store brands, needed a scalable design system to unify its digital ecosystem across global teams. We were tasked with creating their first comprehensive design system—ligning legacy and new designs into a cohesive, scalable framework that drives consistency and design efficiency for both design and development. 

Given the fast-moving timeline, our approach was both strategic and hands-on. Rather than treating the audit as a separate phase, we deconstructed existing app screens, component libraries, and design flows while auditing in parallel. This allowed us to quickly identify reusable patterns and streamline inconsistencies between the U.S. and EU experiences.

As we rebuilt, we standardized core visual elements—color palette, typography, spacing, and components—creating a cohesive visual language that improved usability and accelerated design-to-development efficiency. The result was a flexible, well-documented system ready to scale across teams and platforms.