Ika Lestari
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The Nature Conservancy

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The Nature Conservancy

The Nature Conservancy sought to modernize its digital experience to better reflect its mission and drive engagement. My role was to define the UI/UX direction and build a modular design system that balanced storytelling with usability.

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Experience Design
Product Design
Prototype

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Role: Sr. Designer

We focused on creating flexible, reusable templates that could adapt to diverse content needs—highlighting conservation impact, volunteer stories, and donation opportunities. By simplifying layouts, refining hierarchy, and introducing a cleaner visual language, we brought key initiatives and calls to action to the forefront.

The result was a visually cohesive, content-driven experience that not only strengthened the organization’s digital identity but also encouraged deeper visitor engagement and increased program donations.